{"id":31354,"date":"2024-10-10T06:12:00","date_gmt":"2024-10-10T05:12:00","guid":{"rendered":"https:\/\/letempsmag.ma\/?p=31354"},"modified":"2024-11-26T06:13:33","modified_gmt":"2024-11-26T05:13:33","slug":"african-cristal-2024-lagence-marocaine-optimum-marketing-se-classe-2eme-du-continent","status":"publish","type":"post","link":"https:\/\/letempsmag.ma\/?p=31354","title":{"rendered":"African Cristal 2024\u00a0: l\u2019agence marocaine Optimum Marketing se classe 2\u00e8me du continent"},"content":{"rendered":"\n<p>Lors de la r\u00e9cente 9<sup>\u00e8me<\/sup> \u00e9dition de l&#8217;African Cristal, festival de r\u00e9f\u00e9rence d\u00e9di\u00e9 \u00e0 la cr\u00e9ativit\u00e9 et \u00e0 l&#8217;innovation dans le domaine de la communication, l\u2019agence Optimum Marketing Group a \u00e9t\u00e9 d\u00e9sign\u00e9e comme la deuxi\u00e8me meilleure agence du continent africain, affirmant ainsi son influence tant au niveau national qu&#8217;international.<\/p>\n\n\n\n<p>Parmi les 524 dossiers soumis par des participants de 22 pays, un jury compos\u00e9 d&#8217;experts internationaux en communication et marketing a d\u00e9cern\u00e9 quatre distinctions \u00e0 l\u2019agence marocaine. Parmi ces distinctions, le prix de la Meilleure vid\u00e9o digitale pour la campagne \u00abStar Li Kayna\u00bb, r\u00e9alis\u00e9e pour \u00abStar\u00bb, une marque renomm\u00e9e de sauces et condiments. Sa collaboration avec l\u2019acteur Aziz Dadas pour la campagne \u00abMaster Chouway\u00bb de \u00abBurger King\u00bb lui a, par ailleurs, valu le prix de la Meilleure vid\u00e9o virale, gr\u00e2ce \u00e0 un contenu humoristique et engageant qui a s\u00e9duit le public marocain.<\/p>\n\n\n\n<p>Optimum Marketing Group a \u00e9galement remport\u00e9 deux autres prix prestigieux&nbsp;: la Meilleure strat\u00e9gie M\u00e9dia pour \u00abInDrive\u00bb, leader du secteur VTC au Maroc, et le prix de la Meilleure campagne dans le secteur de la Sant\u00e9 pour \u00abAuditec\u00bb, num\u00e9ro un des proth\u00e8ses auditives au Maroc.<\/p>\n\n\n\n<p>Apr\u00e8s avoir d\u00e9j\u00e0 obtenu deux prix lors de l\u2019\u00e9dition 2023, l\u2019agence a ainsi marqu\u00e9 encore les esprits cette ann\u00e9e, s\u2019imposant comme l&#8217;une des agences les plus cr\u00e9atives du continent. A noter que la premi\u00e8re place a \u00e9t\u00e9 attribu\u00e9e \u00e0 l&#8217;agence nig\u00e9riane X3M, qui a remport\u00e9 6 troph\u00e9es African Cristal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de la r\u00e9cente 9\u00e8me \u00e9dition de l&#8217;African Cristal, festival de r\u00e9f\u00e9rence d\u00e9di\u00e9 \u00e0 la cr\u00e9ativit\u00e9 et \u00e0 l&#8217;innovation dans le domaine de la communication, l\u2019agence Optimum Marketing Group a \u00e9t\u00e9 d\u00e9sign\u00e9e comme la deuxi\u00e8me meilleure agence du continent africain, affirmant ainsi son influence tant au niveau national qu&#8217;international. Parmi les 524 dossiers soumis par &hellip;<\/p>\n","protected":false},"author":9,"featured_media":31355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398],"tags":[],"class_list":["post-31354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com-pub"],"_links":{"self":[{"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/posts\/31354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31354"}],"version-history":[{"count":1,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/posts\/31354\/revisions"}],"predecessor-version":[{"id":31356,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/posts\/31354\/revisions\/31356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/media\/31355"}],"wp:attachment":[{"href":"https:\/\/letempsmag.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}