{"id":27975,"date":"2024-04-03T12:13:49","date_gmt":"2024-04-03T11:13:49","guid":{"rendered":"https:\/\/letempsmag.ma\/?p=27975"},"modified":"2024-04-03T12:13:50","modified_gmt":"2024-04-03T11:13:50","slug":"les-ventes-de-voitures-neuves-au-maroc-en-legere-baisse-a-fin-mars-dernier","status":"publish","type":"post","link":"https:\/\/letempsmag.ma\/?p=27975","title":{"rendered":"Les ventes de voitures neuves au Maroc en l\u00e9g\u00e8re baisse \u00e0 fin mars dernier"},"content":{"rendered":"\n<p>Selon les statistiques mensuelles de l\u2019Association des Importateurs de V\u00e9hicules Automobiles au Maroc (AIVAM), les ventes de voitures neuves au Maroc se sont \u00e9tablies \u00e0 35.680 unit\u00e9s, \u00e0 fin mars 2024, en baisse de 3,09% par rapport \u00e0 la m\u00eame p\u00e9riode en 2023. La m\u00eame source pr\u00e9cise que le nombre des nouvelles immatriculations de v\u00e9hicules particuliers (VP) s\u2019est \u00e9lev\u00e9 \u00e0 31.741 unit\u00e9s, en repli de 5,97%, tandis que celui des v\u00e9hicules utilitaires l\u00e9gers (VUL) s\u2019est chiffr\u00e9 \u00e0 3.939 unit\u00e9s (+28,77%).<\/p>\n\n\n\n<p>La marque \u00abDacia\u00bb domine le segment des VP, avec une part de march\u00e9 de 28,43%, soit 9.024 nouvelles immatriculations \u00e0 fin mars 2024, suivie de Renault qui a \u00e9coul\u00e9 4.756 nouvelles unit\u00e9s (part de march\u00e9 de 14.98%), de Hyundai (2.658 unit\u00e9s et 8,37% en part de march\u00e9) et de Opel (1.788 v\u00e9hicules et part de march\u00e9 de 5,63%).<\/p>\n\n\n\n<p>L\u2019AIVAM pr\u00e9cise que pour les v\u00e9hicules utilitaires l\u00e9gers (VUL), Renault a augment\u00e9 ses ventes de 84,62% \u00e0 1.104 unit\u00e9s (28,03% de part de march\u00e9), et Ford a vu ses ventes grimper de 211,9% \u00e0 524 unit\u00e9s (13,3% en part de march\u00e9).<\/p>\n\n\n\n<p>En ce qui concerne les ventes des voitures premium, Audi a \u00e9coul\u00e9 1.120 unit\u00e9s \u00e0 fin mars dernier, soit une part de march\u00e9 de 3,53%, devant BMW (854 v\u00e9hicules et 2,69% en part de march\u00e9) et Mercedes (762 unit\u00e9s avec une part de march\u00e9 de 2,4%).<\/p>\n\n\n\n<p><strong>L. F.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon les statistiques mensuelles de l\u2019Association des Importateurs de V\u00e9hicules Automobiles au Maroc (AIVAM), les ventes de voitures neuves au Maroc se sont \u00e9tablies \u00e0 35.680 unit\u00e9s, \u00e0 fin mars 2024, en baisse de 3,09% par rapport \u00e0 la m\u00eame p\u00e9riode en 2023. La m\u00eame source pr\u00e9cise que le nombre des nouvelles immatriculations de v\u00e9hicules &hellip;<\/p>\n","protected":false},"author":9,"featured_media":27976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-27975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile"],"_links":{"self":[{"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/posts\/27975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27975"}],"version-history":[{"count":1,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/posts\/27975\/revisions"}],"predecessor-version":[{"id":27977,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/posts\/27975\/revisions\/27977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=\/wp\/v2\/media\/27976"}],"wp:attachment":[{"href":"https:\/\/letempsmag.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letempsmag.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}